The short version
Real estate is hyperlocal. The buyer searches '[neighborhood] homes for sale' or '[city] real estate agent', spends 2 minutes deciding which of the 20 ranked agents to call, and books a showing or consult with one. The site that wins answers three questions: do you know this neighborhood, can I trust you, and what's available right now.
Website Killer generates the full agent or brokerage site: hero with name + brokerage + neighborhoods served, featured listings, neighborhood guides (one per area), agent bios with credentials and transactions, separate lead-capture flows for buyers / sellers / renters. RealEstateAgent + LocalBusiness + Place schema are wired automatically.
The compounding pattern: one page per neighborhood. Most agent sites have one 'about [city]' page since 2018; the agents who win in 2026 have 5–8 /neighborhoods/[slug] pages, each with photos, walkability, schools, and recent comps. Those pages rank for the neighborhood + 'homes for sale' queries — which is where buyers actually search.
What real estate sites must have
- Hero with name, brokerage, and neighborhoods served
- Featured listings with photos, beds/baths/sqft, price
- Per-neighborhood guides with photos, walkability, schools
- Agent bio with credentials, transactions, languages
- Separate lead-capture forms for buyer / seller / renter
- RealEstateAgent + LocalBusiness + Place JSON-LD
- Reviews block linked to Zillow / Realtor.com
- Phone number in nav (calls convert > forms at high intent)
Why Website Killer for real estate
- RealEstateAgent + Place schema variants wired automatically
- Mobile-first — most house-hunters research on a phone at the open house
- Lead capture wired to your CRM via webhook (HubSpot, kvCORE, Follow Up Boss)
- Per-neighborhood pages compound for geographic SEO
- Custom domain matching your brand (yourname.com), not yourname.compass.com
What great looks like
Real estate sites that convert leads share five traits. Most agent sites have none.
- Named neighborhoods, not 'serving the Tri-State area' — local specificity is the entire game
- Recent transactions visible — '12 closings in Park Slope in 2025' beats 'top producer'
- Neighborhood guides with real photos — Unsplash brownstones tank trust
- Three lead-capture flows (buyer / seller / renter) — one form doesn't fit all
- Phone in the nav — buyer/seller leads call more than they form-fill at high intent
Ranking signals
Local SEO checklist
The technical floor is wired automatically. The ranking signals below depend on you — most of them sit outside the website.
- Verified Google Business Profile + brokerage agent listings (Compass, Coldwell Banker, Douglas Elliman, etc.)
- RealEstateAgent + LocalBusiness schema with serviceArea (the specific neighborhoods)
- NAP consistency with brokerage listings + Zillow + Realtor.com
- Per-neighborhood landing pages (one per area, 600+ words each)
- Reviews surfaced from Zillow + Google with Review schema where policy allows
- Single-listing pages for high-end properties (RealEstateListing schema)
Worked examples
Prompts that work
Two prompts you can adapt. The more concrete the prompt, the less editing afterward.
Solo agent — Brooklyn
Site for [agent name], Compass agent in Park Slope / Cobble Hill / Carroll Gardens (6 years, 47 closings). Hero: '[Name] — homes in brownstone Brooklyn.' Featured: 4 active listings. Neighborhood guides: 3 pages with photos, walkability, schools, comps. Bio: NYS license, 4.9 Compass rating, languages. Lead capture: separate buyer/seller/renter forms. Phone in nav. Style: editorial, photo-led, neutral.
Why this works · Solo agent prompts should name every neighborhood + credibility signal. The AI uses those for schema fields and the layout.
Boutique brokerage
Site for Compass Local, a 6-agent boutique brokerage in Austin specializing in East Austin (Mueller, East Cesar Chavez, Holly, Govalle). Featured: 6 listings. Per-neighborhood pages (4). Team: 6 agents with photos + bios + individual /agents/[name] pages. Office address + phone. Style: warm, local, residential.
Why this works · Brokerage prompts include individual agent pages — those rank for 'agent name + city' queries and compound the brokerage's authority.
Avoid these
Common mistakes
- Generic 'serving the Tri-State area' — local specificity is the entire game
- Stock listing photos — buyers spot Unsplash imagery instantly
- Single contact form for all leads — buyers and sellers have different intent
- No neighborhood guides — the agent with them outranks the one without by 5x for buyer-intent queries
- Missing transactions / closings count — '47 closings in 6 years' outconverts 'top producer' badges
LocalBusiness schema
Local SEO baked in
Real estate sites generated with Website Killer include LocalBusiness JSON-LD with your hours, address, and phone — so Google understands your business as a local entity, not just a webpage. That's the prerequisite for showing up in the local 3-pack and on Google Maps.
Internal links
Related surfaces
FAQ
Frequently asked questions
Can I auto-import MLS listings?
Direct MLS feeds aren't supported natively — for live listings, embed your IDX provider's widget (IDX Broker, Showcase IDX, Real Geeks). Website Killer handles marketing surfaces (hero, neighborhood guides, agent bio, lead capture); IDX handles live listings. MLS-native import is a 2026-Q3 roadmap item.
Can I have individual pages per neighborhood?
Yes — describe each neighborhood in your prompt with photos, schools, walkability, comps, and the AI generates /neighborhoods/[slug] per area. Neighborhood pages are the highest-leverage SEO investment for an agent site.
How do I handle separate buyer / seller / renter flows?
Describe each flow in your prompt and the AI generates separate forms with relevant fields. Buyer: budget + neighborhoods + timeline. Seller: property address + condition + timeline. Renter: move date + budget + neighborhoods. Submissions land in your inbox tagged by flow or route to your CRM webhook.
Does the site work for a single property listing page?
Yes — single-listing landing pages are a strong move for properties over $1.5M. Hero, 12-photo gallery, listing description, key facts, neighborhood context, schedule-a-showing form. RealEstateListing schema is wired for Google rich results.
Will the site rank for '[neighborhood] homes for sale'?
Local ranking takes schema (we handle), Google Business Profile + brokerage listing (you handle), and per-neighborhood content (we generate). Most agent sites reach page-1 ranking for primary neighborhoods inside 60–90 days, faster with established Google reviews.
Can I run the site on a subdomain of my brokerage?
Compass and most major brokerages don't allow subdomain hosting. The standard pattern: separate brand domain (yourname.com) with brokerage logo + 'in partnership with [Brokerage]' in the footer. Website Killer hosts the brand domain; the brokerage CRM handles operations.
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