The short version
Most podcasters skip the website. They list on Spotify and Apple, paste a Linktree, and call it a day. The cost is steep: every listener who searches 'best podcast about [topic]' lands on a Spotify chart page instead of yours, every guest who searches their own episode finds the Spotify embed instead of a page they can share, and the show captures no email subscribers.
A real podcast site fixes all three. It ranks for the show name and topic. Each episode gets a permanent URL with a transcript Google indexes. Guests share the episode page (a backlink) instead of the Spotify URL (not a backlink). The newsletter captures the only audience metric you actually own.
Website Killer generates the full site: hero with show concept, episode grid with show notes, individual episode pages with transcript + chapter markers + guest bio, an about page, a newsletter signup, and a 'subscribe' panel routing to Spotify / Apple / Overcast / YouTube. PodcastSeries + PodcastEpisode JSON-LD is wired automatically.
What podcasts sites must have
- Hero with show name + concept + primary listen CTA
- Latest episodes grid (paginated)
- Individual episode pages with show notes + transcript + chapter markers
- Guest bios + outbound links (optional /guests/[name] pages)
- Subscribe panel: Spotify / Apple / Overcast / Pocket Casts / YouTube / RSS
- Newsletter signup wired to ConvertKit / Beehiiv / Substack
- Host bios with photos and links
- PodcastSeries + PodcastEpisode JSON-LD
Why Website Killer for podcasts
- PodcastSeries + PodcastEpisode schema baked in
- Subscribe block hits every major player out of the box
- Newsletter capture wired prominently — the only audience metric you own
- Guest pages compound — guests share their own page (backlink), not Spotify URL
- Transcripts indexed by Google — each episode ranks for the topic discussed
What great looks like
Podcast sites that drive listener growth share five traits. Most podcast sites are Spotify embeds with a logo.
- Episode pages with transcripts — Google indexes the transcript so each episode ranks for the topic
- Clear show concept in the hero — 'A weekly podcast about Postgres at scale' beats 'The [host] show'
- Guest pages or sections — guests share their page (backlink) instead of Spotify URL
- Newsletter signup — the only audience metric you actually own
- Subscribe panel with every major app — listeners use the one you don't list
Worked examples
Prompts that work
Two prompts you can adapt. The more concrete the prompt, the less editing afterward.
Interview podcast
Site for The Stack, a weekly podcast on how software gets built (engineers / founders / product leaders). 80 episodes published. Hero: 'Conversations with people who build software for a living.' Episode grid (paginated, 12/page). Each episode: title, guest + headshot + role, summary, embedded Spotify player, full transcript. Guest pages: brief bio + episodes appeared on. Newsletter: 'Stack Weekly' via ConvertKit. Subscribe: Spotify, Apple, Overcast, YouTube, RSS.
Why this works · Interview podcasts compound on guest pages. The prompt asks for /guests/[name] which earns backlinks from guests' own profiles.
Branded company podcast
Site for The Vertical by Cardinal (vertical SaaS for dentists). 12 episodes biweekly. Host: Cardinal's CMO. Hero: 'A biweekly podcast for solo dental practices.' Each episode: title, guest, summary, embedded player, transcript, plus 'sponsored by Cardinal — start a free trial' CTA at bottom. Subscribe links + Cardinal newsletter signup. Style matches Cardinal's brand.
Why this works · Branded podcasts need the sponsor mention woven in cleanly. The prompt asks for the CTA at episode bottom, not interrupting show notes.
Avoid these
Common mistakes
- No transcripts — episodes are unsearchable on Google
- Generic per-episode meta — duplicate titles/descriptions get de-duplicated by Google
- Hidden subscribe links — listeners need them in their own app
- No newsletter — Spotify and Apple control the listener
- Generic guest pages — 'Guest of episode 47' is dead copy; a real bio earns the backlink
Internal links
Related surfaces
Use cases
FAQ
Frequently asked questions
Can the site auto-pull new episodes from my RSS feed?
Paste your RSS feed URL and the AI generates an episode page for each entry. Titles, descriptions, and players auto-populate. For ongoing updates, chat-edit ('add latest episode about X') or re-import the feed. Auto-sync to RSS is on the roadmap.
Does Website Killer host the audio?
No — for audio hosting, use Buzzsprout, Transistor, Castos, Captivate, or your existing host. Website Killer embeds the player from your host's URL and the RSS feed routes through them. The split keeps both sides good at their job (bandwidth, chapter markers, feed validation).
Does the site generate transcripts automatically?
No — Website Killer renders transcripts you provide. Most podcasters generate via Otter, Descript, or their host's built-in feature, then paste into the chat composer. Native AI transcription is on the roadmap for late 2026.
Will the site rank for the show name?
Yes — PodcastSeries schema + custom domain (yourshow.com) gets to #1 for the show name inside 2–4 weeks for an uncommon name, 6–8 weeks for a common one. Ranking for topic queries takes longer and depends on inbound links + episode count.
Can guests have their own pages?
Yes — ask for '/guests/[name] pages for each guest with a bio and episodes appeared on' in the prompt. Guest pages earn backlinks (guests share their own page), which compounds the show's domain authority.
What's the recommended pattern for branded company podcasts?
Branded podcasts work when the company is named, not hidden. Run the show on a subdomain (podcast.yourbrand.com) with the sponsor CTA at the bottom of each episode page. Listeners self-select — those who like the show convert to the product because the show earned the right to ask.
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