The short version
Real estate is hyperlocal. The buyer searches '[neighborhood] homes for sale' or '[city] real estate agent', spends 2 minutes deciding which of the 20 ranked agents to call, and books a showing or a consult with one. The site that wins answers three questions: do you know this neighborhood, can I trust you, and what's available right now.
Website Killer generates the agent site from a prompt. Hero with your name, brokerage, and the neighborhoods you serve. Featured listings with photos and key stats. Neighborhood guides with photos, walkability, schools, comps. Agent bio with credentials and recent transactions. Lead capture for buyers, sellers, and renters. RealEstateAgent and Place schema are wired automatically, plus LocalBusiness for the office location.
What's different from a generic agent template: the neighborhood guides. Most agent sites have one 'about [city]' page that's been there since 2018. The compounding pattern is one page per neighborhood (Park Slope, Cobble Hill, Bedford-Stuyvesant — each as its own /neighborhoods/[slug]) with photos, walkability, school district, and recent comps. Those pages rank for the neighborhood + 'homes for sale' queries — which is where buyers search.
The problem
Most real estate agent sites are generic IDX feeds with a stock photo of the agent. You need a real site that ranks for your name and neighborhoods, and converts buyer/seller leads.
Website Killer for real estate / agent website
What you get out of the box
- Hero with your name, brokerage, and neighborhoods served
- Featured listings with photos, beds/baths/sqft, and price
- Neighborhood guides (one page per area) with photos, walkability, schools
- Agent bio with credentials, transactions, and (optional) testimonials
- Lead capture forms for buyers, sellers, and renters (separate flows)
- RealEstateAgent + LocalBusiness + Place JSON-LD
- Custom domain matching your brand (yourname.com or yourbrokerage.com)
- Mobile-first — most buyer searches happen on a phone at an open house
What great looks like
Real estate sites that convert leads share five traits. Most agent sites have none of them.
- Named neighborhoods, not 'serving the Tri-State area' — local specificity is the entire game
- Recent transactions visible — '12 closings in Park Slope in 2025' beats 'top producer'
- Neighborhood guides with real photos — Unsplash photos of generic brownstones tank trust; phone-shot photos of the actual blocks convert
- Three lead-capture flows — buyer, seller, renter — each with relevant fields (don't ask a buyer for their current home's address)
- Phone number in the nav — buyer/seller leads call more than they form-fill at the high-intent end
Worked examples
Prompts that work
Three real prompts you can adapt. The more concrete the prompt, the less editing you do after.
Solo agent — Brooklyn
Website for [agent name], a Compass agent in Brooklyn specializing in Park Slope, Cobble Hill, and Carroll Gardens (6 years, 47 closings). Hero: '[Name] — homes in brownstone Brooklyn.' Featured listings: 4 active listings (placeholders for photos + addresses). Neighborhood guides: 3 pages (Park Slope, Cobble Hill, Carroll Gardens) each with photos, walkability score, school zone, recent comps. About: bio, NYS license, 4.9 Compass rating, 47 closings in 6 years, languages spoken. Lead capture: separate buyer / seller / renter forms. Phone (placeholder) in nav. Style: editorial, photography-led, neutral palette.
Why this works · Solo agent prompts should name every neighborhood served and every credibility signal (license, rating, closings). The AI uses those for the schema and the layout.
Boutique brokerage
Website for Compass Local, a 6-agent boutique brokerage in Austin specializing in East Austin (Mueller, East Cesar Chavez, Holly, Govalle). Hero: 'A small, local brokerage for east-side Austin.' Featured: 6 active listings. Neighborhood guides: 4 (Mueller, East Cesar Chavez, Holly, Govalle) each with photos, schools, comps. Team: 6 agents with photos, bios, and individual /agents/[name] pages. Services: buy, sell, rent, investment. Office: address + phone. Style: warm, residential, local.
Why this works · Boutique brokerage prompts include individual agent pages — those rank for 'agent name + city' queries and compound the brokerage's authority.
Single property listing page
Single-listing landing page for 421 Lincoln Place #3B, Park Slope, Brooklyn. 2 BR / 1 BA / 980 sqft / $1.24M. Listed by [agent name] at Compass. Hero: full-bleed listing photo + address + price. Sections: 12-photo gallery, listing description (3 paragraphs), key facts (beds, baths, sqft, year built, taxes, common charges, days on market), floor plan, neighborhood (1 paragraph + walkability), recent comps (3), open house schedule, schedule-a-showing form. Property schema (RealEstateListing). Style: high-end residential, photography-dominant.
Why this works · Single-listing pages convert on imagery + key facts. The prompt asks for a photo-dominant layout because that's how buyers shop.
Avoid these
Common mistakes
- Generic 'serving the Tri-State area' positioning — local specificity is the entire game; pick 3–5 neighborhoods and own them
- Stock listing photos — buyers spot Unsplash imagery instantly and trust drops
- Single contact form for all leads — buyers and sellers have completely different intent; one-form-fits-all loses both
- No neighborhood guides — the agent-with-neighborhood-guides outranks the agent-without by 5x for buyer-intent queries
- Missing transactions / closings count — a number ('47 closings in 6 years') outconverts 'top producer' badges every time
FAQ
Frequently asked questions
Does Website Killer connect to my MLS / IDX feed?
Not natively — for live MLS-fed listings, you'll embed your IDX provider's widget (IDX Broker, Showcase IDX, Real Geeks). Website Killer handles the marketing surface (hero, neighborhood guides, agent bio, lead capture); the IDX widget handles the live listings. Most agents use this split because IDX feeds are MLS-specific and require IDX-broker accreditation.
Can I have individual pages per neighborhood?
Yes — describe each neighborhood in your prompt with photos, schools, walkability, comps, and the AI generates /neighborhoods/[slug] for each. Neighborhood pages are the highest-leverage SEO investment for an agent site — they rank for the geographic queries buyers search.
How do I handle separate flows for buyers, sellers, and renters?
Describe each lead flow in your prompt and the AI generates separate forms with relevant fields. Buyer forms ask about budget + neighborhoods + timeline; seller forms ask about property address + condition + timeline; renter forms ask about move date + budget + neighborhoods. Submissions land in your inbox tagged by flow.
Does the site work for a single property listing page (one-off marketing site)?
Yes — single-listing landing pages are a strong use case for high-end properties. Hero with full-bleed photo, address, price; 12-photo gallery; listing description; key facts; neighborhood context; open house schedule; schedule-a-showing form. RealEstateListing schema is wired for Google rich results. Most high-end agents create one of these for every listing over $1.5M.
Can I add Zillow / Realtor.com / Redfin reviews?
Yes — paste your Zillow or Realtor.com profile URL in your prompt and the AI renders a 'see all my reviews on Zillow' section linking out. For embedding reviews directly, Zillow doesn't publish a public API but you can quote 3–5 reviews manually with attribution. Review schema works when applied per Google's policy.
Will the site rank for '[neighborhood] real estate agent' or '[city] homes for sale'?
Local ranking requires three things: schema (we handle), Google Business Profile + brokerage listing (you handle), and neighborhood-specific content (we generate via the neighborhood guides). Most agent sites reach page-1 ranking for their primary neighborhoods inside 60–90 days, faster if the agent already has Google Business reviews.
Can I run the site on a subdomain of my brokerage (yourname.compass.com)?
Compass agents often can't subdomain their brokerage's domain. The standard pattern is a separate brand domain (yourname.com or yourrealtygroup.com) with your brokerage logo + 'in partnership with Compass' in the footer. Website Killer hosts the brand domain; the brokerage CRM handles the operations side.
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