The short version
Most podcasters skip the website. They list the show on Spotify and Apple, paste a Linktree, and call it a day. The cost is steep: every listener who searches 'best podcast about [topic]' lands on a Spotify chart page instead of yours, and every guest who searches their own episode finds the Spotify embed instead of a page they can share.
A real podcast site fixes all of that. It ranks for the show's name and topic. It gives each episode a permanent URL with a transcript that Google indexes. It earns guests' inbound links (a guest sharing the episode page is a backlink; sharing the Spotify URL is not). It captures email subscribers — the only audience metric you actually own.
Website Killer generates the full site from a prompt: hero with show concept, episode grid with show notes, individual episode pages with transcript + chapter markers + guest bio, an about page, a newsletter signup, and a 'subscribe' panel routing to Spotify / Apple / Overcast / YouTube. PodcastSeries and PodcastEpisode schema are wired automatically.
The problem
Your podcast lives on Spotify and Apple, which both control your audience. You need your own URL that ranks for your show's name and converts new listeners.
Website Killer for podcast website
What you get out of the box
- Hero with show concept and primary listen CTA
- Episode grid with title, date, guest, duration
- Individual episode pages with show notes + transcript + chapter markers
- Newsletter signup wired to ConvertKit, Beehiiv, Substack, etc.
- Subscribe panel routing to Spotify, Apple, Overcast, Pocket Casts, YouTube
- PodcastSeries + PodcastEpisode JSON-LD for podcast rich results
- RSS feed (or routing to your existing feed if you use Buzzsprout, Transistor, etc.)
- Guest bio sections with photos and outbound links
What great looks like
Podcast sites that drive listener growth share five traits. Most podcast sites are Spotify embeds with a logo.
- Episode pages with transcripts — Google indexes the transcript, so each episode ranks for the topic discussed
- A clear show concept in the hero — 'A weekly podcast about Postgres at scale' beats 'The [host name] show'
- Guest pages or sections — guests share the episode page (backlink), not the Spotify URL (not a backlink)
- Newsletter signup — the only listener data you actually own
- Subscribe panel with every major app — Spotify, Apple, Overcast, Pocket Casts, YouTube — listeners use the one you don't list
Worked examples
Prompts that work
Three real prompts you can adapt. The more concrete the prompt, the less editing you do after.
Interview podcast
Website for The Stack, a weekly podcast about how software gets built — interviews with engineers, founders, and product leaders. Host: [name]. 80 episodes published. Hero: 'Conversations with people who build software for a living.' Episodes grid (paginated, 12 per page). Each episode page: title, guest name + headshot + role + company, 1-paragraph summary, embedded Spotify player, full transcript (mark as 'auto-generated from Otter'). Guest pages: brief bio + the 1–3 episodes they appeared on. Newsletter: 'Stack Weekly' — weekly digest of the new episode + a curated link. Subscribe links: Spotify, Apple, Overcast, YouTube, RSS.
Why this works · Interview podcasts compound on guest pages. The prompt asks for /guests/[name] pages, which earn backlinks from guests' own profiles.
Branded company podcast
Website for The Vertical, a podcast by Cardinal (a vertical SaaS for dentists) covering practice management, business of dentistry, and tech. 12 episodes published, biweekly. Host: Cardinal's CMO. Hero: 'A biweekly podcast for solo dental practices.' Each episode page: title, guest, summary, embedded player, transcript, plus a 'sponsored by Cardinal — start a free trial' CTA at the bottom. Subscribe links + newsletter signup (Cardinal's marketing list). Style matches Cardinal's brand (referenced).
Why this works · Branded podcasts need the sponsor mention woven in cleanly. The prompt asks for the CTA at the bottom of episode pages, not interrupting the show notes.
Solo monologue / narrative podcast
Website for After Hours, a monthly long-form essay podcast about working in tech in your 30s. Host: [name]. 18 episodes. Hero: 'A monthly essay podcast for tech workers between burnout and equity.' Each episode page: title, runtime, embedded player, full transcript with chapter markers, related-episodes section. About page: brief bio + manifesto. Newsletter: 'After Hours' — monthly companion essay. No sponsor block — listener-supported via Patreon link in the footer. Style: editorial, type-driven, low-noise.
Why this works · Narrative podcasts convert on the writing. The prompt asks for chapter markers and related-episode links — the patterns that keep solo listeners deep in the catalog.
Avoid these
Common mistakes
- No transcripts — without them, episodes are unsearchable on Google; transcripts add 30–60 minutes of organic-search time per episode
- Episode pages without unique meta — every episode page with the same title and description gets de-duplicated by Google
- Hidden subscribe links — listeners arrive from search and need to subscribe in their own app; one big 'subscribe' panel works
- No newsletter — Spotify and Apple control the listener; the newsletter is the one audience metric you own
- Generic guest pages — 'Guest of episode 47' is dead copy; a real guest bio with their company and a link earns the backlink
Internal links
Related surfaces
Industries
FAQ
Frequently asked questions
Does Website Killer host the audio files?
Not natively — for audio hosting, use Buzzsprout, Transistor, Castos, Captivate, or your existing host. Website Killer embeds the player from your host's URL and the RSS feed routes through them. The split is intentional: podcast hosts handle bandwidth, chapter markers, analytics, and feed validation better than a generic builder could.
Can I import my existing episodes from Spotify or my podcast host?
Yes — paste your RSS feed URL and the AI generates an episode page for each entry. Titles, descriptions, and embedded players are populated automatically. Transcripts are imported if your feed has them (most don't by default — Otter, Descript, or your host's transcription feature fills the gap).
Does the site generate a transcript for each episode automatically?
Not natively — Website Killer renders transcripts you provide. Most podcasters generate transcripts via Otter, Descript, or their host's built-in feature, then paste them into the chat composer. Native AI transcription is on the roadmap for late 2026.
Will the podcast site rank for the show name?
Yes — PodcastSeries schema and a custom domain (yourpodcastname.com) gets you to #1 for the show name within 2–4 weeks for an uncommon name, 6–8 weeks for a common one. Ranking for topic queries ('best Postgres podcast') takes longer and depends on inbound links + episode count.
Can guests have their own page or section?
Yes — ask for '/guests/[name] pages for each guest with a bio and the episodes they appeared on' in the prompt. Guest pages earn backlinks (guests share their own page on Twitter / LinkedIn / their site), which compounds the show's domain authority.
How does the newsletter signup work?
Paste your ConvertKit, Beehiiv, Substack, Mailchimp, or Loops embed URL in form settings and the AI wires the signup into a panel on the episode pages + the home. Submissions also post to your project inbox as a backup. Most podcasters route directly to their email tool so the welcome sequence fires automatically.
What's the recommended pattern for branded company podcasts?
Branded podcasts work best when the company is named, not hidden. Run the show on its own subdomain (podcast.yourbrand.com) with the sponsor CTA at the bottom of each episode page. Listeners self-select — those who like the show convert to the product because the show earned the right to ask.
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