The short version
A portfolio site is the highest-leverage hour you can spend on your career. Recruiters spend 8 seconds on your resume and 90 seconds on your portfolio — the gap is real, and so is the conversion. The work isn't the portfolio itself; it's the procrastination loop of 'I'll redesign it when I have time, after this one project.' The redesign never happens.
Website Killer skips the redesign loop. You describe your work — three or four projects, what you do, who you do it for — and the AI generates a complete portfolio: hero, project case-study layout, about section, contact form. The output looks like a top portfolio because the templates are built from the design systems that ship top portfolios in 2026 (Linear-clean, Editorial Magazine, Agency Portfolio Dark, Cinematic Showcase). No template-builder tells.
What you control after generation: the projects. Chat-edit lets you swap project images, rewrite case-study copy, add a new project as you ship it. The site stays current the way Notion stays current — by editing, not by redesigning.
The problem
Your portfolio is your business card. It should look like a top 1% designer made it — not like you spent a week wrangling a template builder.
Website Killer for portfolio site
What you get out of the box
- Hero with bold typography (one of 12 designer-grade type pairings)
- Project case-study layout with images, role, year, and write-ups
- About section with bio, skills, and (optional) photo
- Contact form wired to your inbox or a Calendly link
- Custom domain with SSL — yourname.com instead of a builder-branded subdomain
- Person schema for entity SEO (helps you rank for your own name)
- Mobile-perfect layout — most recruiters open portfolios on a phone first
- Source-code export if you want to host it yourself
What great looks like
Great portfolios are recognizable in the first scroll. Five things distinguish them from the rest.
- Bold, deliberate typography — not Inter or Helvetica, something with a point of view
- Case studies with metrics — 'redesigned the onboarding' is vague, 'increased week-2 retention 14%' is hireable
- One thing they're known for — generalist portfolios convert worse than 'this person ships type-driven editorial design' portfolios
- Project density between 3 and 7 — fewer than 3 reads as junior, more than 7 reads as unedited
- A clear next step — recruiter contacts you, client books a call, or you point to a relevant case study; never a dead-end home page
Worked examples
Prompts that work
Three real prompts you can adapt. The more concrete the prompt, the less editing you do after.
Product designer portfolio
Portfolio site for a senior product designer with 7 years of experience, currently at a fintech series-B, looking for a staff-level role at a consumer product company. Style: editorial magazine, restrained, lots of whitespace, big type. Four projects: a banking app redesign (24% increase in deposit conversion), a billing flow rebuild (cut support tickets 40%), a design-system overhaul (8 designers + 30 engineers), and a side-project plant-care app (open-source on GitHub). About section: brief bio, skills (interaction design, prototyping, motion, design systems), where I live (Brooklyn). CTA: book a 30-min call (Calendly link).
Why this works · Senior designers convert on case-study metrics, not screenshots. The prompt names the metrics explicitly so the AI features them in the layout.
Photographer portfolio
Portfolio for a wedding and editorial photographer based in Lisbon. Style: cinematic, image-first, minimal text. Hero: full-bleed image gallery, photographer's name as the only chrome. Three project categories: weddings, editorial, personal work. Each category opens to a grid of 12 images. About: paragraph bio + 'available worldwide.' Contact: inquiry form (date / venue / budget / message). CTA on every page: inquire about a booking.
Why this works · Image-first prompts tell the AI to suppress text — typography becomes secondary, the image is the brand.
Developer portfolio
Portfolio for a freelance senior backend engineer (Go, Rust, distributed systems, 12 years experience). Style: brutalist-dev, monospace fonts, terminal aesthetic, dark mode default. Five projects: a payments-platform rewrite (cut p99 latency 60%), a real-time analytics ingestion pipeline (handles 500K events/sec), a Rust CLI tool with 4K GitHub stars, a Go library for queueing (1K stars), an open-source contribution to Postgres. About: brief bio, GitHub link, blog link, talks given. Contact: email + Cal.com booking link.
Why this works · Developer portfolios convert on credibility signals (GitHub stars, talks, scale numbers). The prompt names each one explicitly so they get rendered as data points, not buried in prose.
Avoid these
Common mistakes
- Generic 'creative professional' positioning — pick one thing you're known for and lead with it
- Project density too high — 12 projects on the home page reads as unedited; trim to 4–7 of your strongest
- No metrics — 'redesigned the dashboard' is invisible; '38% increase in feature adoption' is hireable
- Hidden contact link — recruiters bounce if the contact CTA isn't above the fold or in the nav
- Stale 'last updated' date — a portfolio dated 2023 reads as 'not actively looking', whether you are or not
Internal links
Related surfaces
Industries
Personas
FAQ
Frequently asked questions
Can I import my projects into the portfolio?
Describe each project in the chat composer — title, role, year, problem solved, outcome, 2–3 sentence write-up. The AI inserts case-study layouts with placeholder imagery you replace with your real assets. For projects with case-study URLs already live, paste the URL and the AI extracts the summary.
Will my portfolio rank for my name?
Yes — Person schema is included by default, sitemap and canonical are wired, and the site is built for fast first-paint. Combined with a custom domain matching your name and a few inbound links (LinkedIn, GitHub, Twitter), ranking for your own name is a near-term outcome.
Can I use my own domain (yourname.com)?
Yes — Pro plan ($14/mo) includes 5 custom domain slots. Point your domain at our nameservers or add a CNAME and SSL provisions automatically within minutes. Most designers use {firstname}{lastname}.com or a personal brand domain.
How is this different from a traditional template-builder portfolio?
Template builders are canvases with prebuilt blocks. You assemble the site block by block, applying their design system. Website Killer generates the site from a prompt, using design systems built specifically for portfolios that look like a designer made them — not like a template-builder user did. Output also exports to clean source code if you want full ownership.
Can I add a blog or writing section?
Yes — ask for it in the prompt, or add it via chat-edit after generation. Blog pages get Article schema for SEO, an RSS feed, and pagination once you have more than 12 posts. Most portfolio sites add 'writing' once they have 3–5 published essays.
What about case-study deep dives — can each project get its own page?
Yes. Ask for 'each project on its own page with a full case-study layout' and the AI generates /projects/[slug] for each entry. Each case-study page includes hero, problem, role, process, outcome, and metrics — all chat-editable.
How do I update the portfolio as I ship new work?
Chat-edit. Say 'add a new project: redesigned the checkout flow at Acme, increased conversion 12%, here's the screenshot' and the AI inserts the project in the right place. No code, no template-block dragging.
Ship your portfolio site today
Free forever plan. AI generation, hosting, and a custom domain — in one flow.