The short version
Event sites have a short lifecycle and high stakes. The site goes live, draws registrations for 6–10 weeks, peaks the week of the event, then becomes the archive page everyone screenshots for the post-mortem. The work — schedule layout, speaker bios with photos, sponsor logos in three tiers, a register button on every section, a venue map — is repetitive enough to be a great fit for AI generation, but custom enough to look generic in the wrong hands.
Website Killer generates the site from a prompt that names the event. You describe the event (name, date, city, format), the speakers (names, talks, bios), the agenda, the sponsor tiers, and the registration link, and the AI generates the full site with Event schema wired automatically. Event schema is how the talk and venue show up in Google's event-rich-result panel — the SERP feature that drives 30% of inbound traffic to events ranked for their city + category.
Post-event, the site converts to the archive. Add the talk recordings, the photo gallery, the sponsor thank-you. The same URL now ranks for 'Saastr 2025 recap' or 'EmTech 2026 talks' — and starts working on next year's registrations.
The problem
You're running an event in six weeks. The site needs to be live this week. Most event templates either look like a Squarespace default or take a Webflow agency three weeks to build.
Website Killer for event website
What you get out of the box
- Hero with event name, date, city, and primary register CTA
- Speakers grid with photos, talk titles, and bios
- Schedule / agenda block with sessions, times, and rooms
- Sponsor logos in tiers (Title / Gold / Silver / Community)
- Venue section with address, map embed, and travel info
- Registration CTA wired to your ticketing platform (Luma, Eventbrite, Tito, Hopin)
- Event schema (with EventStatus + Offer markup) for Google rich results
- Mobile-first — most attendees check the schedule on their phone the morning of
What great looks like
Event sites that drive registrations share five traits. Most event sites have two or three.
- Register CTA on every screen — top nav, hero, after the speakers, after the schedule, in the footer
- Speakers featured before the schedule — attendees check who's speaking before they check what's being discussed
- Schedule with rooms and tracks if you have them — generic 'lunch 12–1' reads as filler; '12:00 Lunch — atrium, 1:00 Workshop Track A — Mezzanine 3' reads as professional
- Sponsor tier visible — Gold / Silver / Community tiers signal scale and earn the right kind of sponsor for next year
- Travel + venue info in one place — the day-of attendee shouldn't have to dig for the address or the parking situation
Worked examples
Prompts that work
Three real prompts you can adapt. The more concrete the prompt, the less editing you do after.
Tech conference
Website for ShipFest 2026, a two-day product-and-engineering conference in Brooklyn, June 18–19 at Industry City. Hero: 'Two days. Builders only.' 24 speakers from companies like Linear, Vercel, Stripe, Notion, Resend, Cal.com (placeholder names + roles). Three tracks: Product, Engineering, Design. Tickets: Early-bird $349 (until April 15), Regular $549, Student $99. Register link: ticketing.shipfest.com. Sponsors in three tiers (mark logos as placeholders). Style: bold, type-driven, brutalist-dev color palette (off-black, ember, ice-white).
Why this works · Conference prompts should name the ticket tiers, dates, and venue verbatim. The AI uses them for Event schema fields (startDate, endDate, location, offers).
Local meetup
Website for Brooklyn Postgres Meetup, a free monthly meetup at Lighthouse Workspaces in Williamsburg. Hero: 'A monthly meetup for people who think Postgres is the cool database.' Next event: April 22, 6:30pm, three lightning talks on partitioning, logical replication, and pg_vector. Registration: free, RSVP via Luma. Past events: list of the last 6 with titles. About: organized by [name] and [name], support from [sponsor]. Style: warm, community-flavored, low-noise.
Why this works · Meetup prompts include past events — recency signals to Google that this is a live recurring series, not a one-off.
Founder retreat / private event
Website for Riverside, a two-day invite-only retreat for series-A SaaS founders, March 8–9 in the Catskills. Hero: 'A private retreat for SaaS founders running $1M–$30M ARR.' 24 attendees, 6 sessions including a fireside with a public-company founder (name TBD). Format: 1 part talks, 1 part hiking. Application-only registration (no public ticket link — form posts to an inbox). Sponsor: a single title sponsor. Style: editorial, photography-led, restrained.
Why this works · Invite-only events use applications, not tickets. The prompt asks for an apply-button instead of a register button.
Avoid these
Common mistakes
- Speakers without photos or bios — placeholder boxes for speaker headshots tank conversion; a bio + a face converts 3x better
- Schedule buried at the bottom — agenda is the second-most-important section after speakers; it should be one scroll away
- Generic register CTA — 'Sign up' is invisible; 'Get your ticket ($349 early-bird)' is bookable
- No travel info — attendees who can't figure out the venue + parking 24 hours before the event are the no-shows
- Missing Event schema — without it, your event doesn't show up in Google's event-rich-result panel for your category
Internal links
Related surfaces
Industries
Personas
FAQ
Frequently asked questions
Does Website Killer add Event schema for Google's event-rich-result panel?
Yes — Event JSON-LD with name, startDate, endDate, location, offers (ticket tiers with prices and currency), and eventStatus is wired automatically. Combined with a verified date and venue, your event becomes eligible for Google's events panel — the SERP feature that drives 30% of category-search traffic.
Can I connect Luma, Eventbrite, Tito, or another ticketing tool?
Yes — paste the registration URL in your prompt or in settings, and every register CTA across the site routes to it. The site doesn't replace your ticketing tool; it routes traffic to it. Form-based applications (for invite-only events) also work — submissions land in your project inbox or webhook.
How do I update the schedule as speakers confirm?
Chat-edit. Say 'add a new session at 3pm: Maya Chen on series-B fundraising in 2026, Engineering track' and the AI inserts the session in the right place in the agenda. Speaker photos, bios, and talk titles update the same way — no template-block dragging.
Can the site host the post-event recap (recordings, photos)?
Yes — the same site converts to the archive page. Add the recording embeds (YouTube, Vimeo) and the photo gallery after the event. Most events keep the same URL year-over-year and add /2025, /2026 sub-paths for the archive — preserves all the SEO signal you built pre-event.
What about sponsors — can I show their logos in tiers?
Yes. Describe the tiers in your prompt (Title, Gold, Silver, Community) and upload the logos via the media library. Each tier renders at a different size, and sponsor links route to their sites in a new tab. Most events also include a sponsor-thank-you section in the post-event recap.
Can I sell tickets directly on the page?
Not natively — Website Killer routes to your ticketing platform (Luma, Eventbrite, Tito, Hopin, or a Stripe Payment Link if you want a simple flow). Native ticketing isn't a fit for the product; the broader ticketing ecosystem handles refunds, waitlists, name changes, and accessibility better than a generic builder could.
Will the event rank for 'best [category] conference 2026' or '[city] meetups'?
Ranking for category + city queries takes time + inbound links — the typical event site that does well builds links from speakers, sponsors, and partner organizations. Website Killer gives you the technical floor (Event schema, sub-1.5s LCP, mobile-perfect layout). The link-building is your job. For recurring events, year-over-year compounding is the win — by year three, you own the category-city ranking.
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