The short version
Course sales follow a predictable shape. A prospect lands from a Twitter thread, a podcast appearance, or a paid ad. They want answers to four questions in order: who's this for, what will I actually learn, who's teaching it, and what does it cost. Pages that answer those four cleanly convert at 3–7%. Pages that hide the price, bury the curriculum, or feature a 'meet the founder' section above the syllabus convert at under 1%.
Website Killer generates the course landing page from a prompt. You describe the course (audience, format, length, curriculum, instructor, price, dates), and the AI generates the page in the right order: hero with promise → who it's for → curriculum (modules and lessons) → instructor bio with credentials → testimonials with photos and named outcomes → FAQ → price + checkout CTA. Course schema and Article schema are wired automatically, plus Stripe Payment Link / Lemonsqueezy / Maven integration for checkout.
What this isn't: a course platform. Website Killer ships the marketing surface, not the LMS. Pair it with Maven, Podia, Kajabi, Teachable, Circle, or your own platform — the page routes traffic, the platform handles delivery, and the split keeps both sides good at their respective jobs.
The problem
Selling a course is a sales conversation, and a generic Teachable template is a bad sales pitch. You need a real landing page that walks the prospect through curriculum, outcomes, instructor credibility, and a confident close.
Website Killer for course website
What you get out of the box
- Hero with course name, format, dates, and primary buy CTA
- Who-it's-for section (be specific — 'product managers at 50–200 person SaaS' beats 'professionals')
- Curriculum block with modules and lessons (course schema-compatible)
- Instructor bio with photo, credentials, and prior work
- Testimonials with photos, names, roles, and named outcomes
- Pricing section with the price visible (or tier table for cohort + self-paced)
- Checkout CTA routing to Stripe Payment Link / Maven / Podia / Teachable
- Course + Article schema for Google's course-rich-result panel
What great looks like
Course pages that convert share five traits. The 'sales-page' template floating around Twitter has none of them.
- Audience specificity in the hero — 'For product managers at 50–200 person SaaS' converts 4x better than 'For ambitious professionals'
- Curriculum with lesson titles, not module summaries — '13 lessons including pricing-page conversion patterns' beats '4 modules on growth fundamentals'
- Instructor credentials that match the audience — 'Former head of growth at Stripe' converts to operators; 'Helped 500 students 10x their business' doesn't
- Testimonials with named outcomes — '$40K in new contracts in 90 days' beats 'this course changed my career'
- Price visible — every course page that hides the price has a 60% lower self-serve conversion than the same page with the price visible
Worked examples
Prompts that work
Three real prompts you can adapt. The more concrete the prompt, the less editing you do after.
Cohort-based course
Landing page for Pricing Strategy for B2B SaaS, an 8-week cohort-based course taught by [instructor name], former pricing lead at [company]. Audience: heads of growth, heads of product, and founders at $1M–$30M ARR SaaS companies. Format: 8 weekly 90-min live sessions + async homework + a private Slack. Cohort size: 30. Next cohort starts April 15. Price: $2,800. Curriculum: 8 modules — pricing-page conversion, value-based pricing, tier design, packaging, expansion revenue, discounting, enterprise pricing, raising prices without churning customers. Testimonials: 6 named alumni with company + outcome. Stripe Payment Link for checkout. CTA: enroll for the April cohort.
Why this works · Cohort courses convert on dates and cohort size — the prompt names both because scarcity is the engine of cohort sales.
Self-paced video course
Landing page for Linear for Engineering Managers, a self-paced video course (4 hours, 24 lessons) taught by [instructor]. Audience: engineering managers running Linear at 20–80 person companies. Format: video lessons + downloadable templates (Linear workspace templates, sprint frameworks, weekly-review docs). Price: $349 lifetime access, $499 with template pack. Curriculum: 4 modules — workspace setup, sprint cadence, async workflows, eng-manager-specific patterns. Hosted on Maven. CTA: get instant access.
Why this works · Self-paced courses don't have cohort scarcity, so the prompt leans on tier choice (lifetime vs lifetime + extras) as the conversion lever.
Free email course (lead-gen)
Landing page for SEO for AI Sites, a free 7-day email course written by [author]. Audience: founders and marketers running AI-generated websites who want them to actually rank. Format: one email per day, 7 days, then a weekly newsletter. Each lesson covers a specific tactic (sitemap, schema, internal linking, image SEO, content quality, etc.). CTA: enter email to start day 1 today. Style: editorial, no over-promise, lots of trust language ('written by someone who's done this for 12 years, not a course platform').Why this works · Lead-gen email courses convert on trust + low-friction. The prompt removes any 'about the bonuses' clutter; the hero is the email field and the curriculum.
Avoid these
Common mistakes
- Hidden price — every 'request pricing' link on a self-serve course page is a 60% conversion leak
- Vague curriculum — 'cover the fundamentals of growth' converts 5x worse than '13 specific lessons with named tactics'
- Instructor bio without credibility match — credentials only convert if they match the audience's mental model of 'who I'd buy from'
- Testimonials without faces / outcomes — quotes without photos read as fabricated; quotes with photos + numbers convert
- Course site without /refund or guarantee — adding a 14-day money-back guarantee typically increases conversion 18–25% with single-digit refund rates
Internal links
Related surfaces
FAQ
Frequently asked questions
Does Website Killer replace Teachable, Maven, Podia, or Kajabi?
No — Website Killer ships the marketing surface (the landing page that sells the course), not the LMS. Pair it with Maven (cohort-based), Podia / Teachable / Kajabi (self-paced video), or your own platform. The landing page routes paid traffic to your platform's checkout; the platform handles delivery, payments, and student access.
Can the checkout work directly from the page?
Yes — for simple flows, route the buy CTA to a Stripe Payment Link or Lemon Squeezy checkout. For more complex flows (payment plans, cohort enrollment, application-based), route to your course platform's checkout. The CTA destination is one line in your prompt — change it any time.
Does the site work for free courses or lead-gen email courses?
Yes — free email courses are a common use case. The CTA becomes 'enter email to start day 1', the form posts to your email tool (ConvertKit, Beehiiv, etc.), and the sequence fires automatically. Most lead-gen email courses run for 5–14 days and end in a paid upgrade — the same site supports both stages.
How does the curriculum block work?
Describe the modules and lessons in your prompt and the AI renders them as a structured curriculum block with module headers, lesson titles, and optional duration estimates. The same data feeds Course schema so the curriculum can show up in Google's course-rich-result panel for category queries.
What about testimonials — can I add them with photos?
Yes. Upload alumni photos via the media library, and describe each testimonial in your prompt with the alumnus's name, role, company, and outcome. The AI renders them as testimonial cards with Review schema (which can yield star-rating rich results when applicable per Google's policy).
Can I run cohort + self-paced from the same page?
Yes — describe both tiers in your prompt (cohort with dates and price + self-paced with price) and the AI renders a tier-comparison table. Most course-led businesses use this pattern: cohort for premium revenue, self-paced for recurring scale.
How does this rank for 'best [category] course' or '[topic] course online'?
Course schema gives you eligibility for Google's course-rich-result panel. Ranking for category queries takes time + inbound links + actual student outcomes — which is what good courses produce anyway. Website Killer gives you the technical floor; the substance of the course earns the ranking.
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