Tagline generator

A tagline is a short brand line that runs across all of your marketing — appears under your logo, in your email signature, on your social profiles. It's brand-mode, not campaign-mode. A slogan is a campaign-specific line that runs for one campaign or season. A headline is the H1 of a single page. The same brand often has one tagline, many slogans, and a different headline per page.

Two to seven words for memorability. Stripe's 'Payments infrastructure for the internet' is six words; Nike's 'Just do it.' is three. Apple, Google, Microsoft all sit in this range. Longer than seven words and the line stops fitting under a logo, on a business card, or in a Twitter bio — the places taglines actually need to live.

Outcome usually wins. 'Just do it.' beats 'Athletic shoes for everyone.' The product is what the tagline points to; the outcome is what the customer cares about. Exception: brand-name-led taglines for category creators ('Stripe — Payments infrastructure for the internet') work because the audience is buying the position, not just the product.

Both. At launch, ship a v1 tagline that's directional but not perfect. Around month 6-12, after you've heard customers describe the product in their own words, rewrite the tagline using the language THEY used. The v2 tagline is almost always better than v1 because it's grounded in real customer phrasing.

Not legally — taglines aren't usually trademark-protectable unless they're highly distinctive AND used as source-identifiers. But uniqueness still matters: 'Make the web faster' has been used by 30 SaaS products; 'Stop wrestling Webflow' (specific) has been used by approximately one. Specific beats generic.

Hero headlines, yes. Brand taglines, no. The whole point of a tagline is consistency — it gets stronger every time it's repeated. A/B testing a tagline trains your brand on inconsistency. Pick the one that sounds best to a friend who isn't in your category, ship it for at least a year, then revisit.

Yes — taglines update independently of the visual brand. If your visual brand is solid and your tagline is feeling stale, rewrite just the tagline. Examples: McDonald's has gone through 30+ taglines without touching the golden arches; IBM rotates roughly every decade.

The tagline generator gives you the short brand line (2-7 words) that runs across all your marketing. The headline generator gives you the H1 (6-12 words) for the hero section of one specific page. They're different jobs. Use both. If you need to write copy for the actual website, generate the full site on Website Killer and the AI handles both at once, conditioned on your brand voice.