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Hero section generator

Twelve proven above-the-fold patterns, each with a complete example: eyebrow chip, headline, subhead, primary CTA, secondary CTA, and a layout note. Copy the pattern that fits your product. Rewrite the copy with your specifics.

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12 hero patterns

Centered with dual CTA

Best for: Most SaaS / AI products. Safe default.

Layout: Eyebrow chip → centered headline → centered subhead → two CTAs centered → product screenshot below

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Split — copy left, product right

Best for: Products with strong visual product UI worth showing immediately.

Layout: Left column: eyebrow + headline + subhead + dual CTA. Right column: product screenshot or interactive demo.

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Prompt-composer hero

Best for: AI-native products where the input IS the hook.

Layout: Eyebrow → headline → live input box (prompt composer) where the user types something → 'Generate' CTA underneath.

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What do you want to ship today?

Describe your business in one sentence. We'll generate a complete website you can edit and publish.

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Big claim, tiny chrome

Best for: Brand-led launches, agency sites, statement-of-intent landing pages.

Layout: Empty space → massive headline (text-7xl) → one-line subhead → single CTA → no image at all above the fold.

Websites that don't look like websites.

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Social proof first

Best for: Established brands with real logos to show; B2B SaaS to enterprise.

Layout: Logo bar across the top → eyebrow → headline → subhead → dual CTA → testimonial quote underneath.

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Custom-tuned design system, full source code export, SSL on your domain, and no hourly invoices.

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Three-column proof grid

Best for: Multi-feature products where the hero needs to set up three angles at once.

Layout: Headline + subhead centered → three feature cards underneath (icon + 2-word label + 1-line description) → CTA below.

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Anti-product hero

Best for: Challenger brands in a crowded category.

Layout: Headline naming the bad experience → subhead naming the better one → CTA → comparison strip ('with X' / 'with us').

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Video-first

Best for: Visually impressive products where motion sells better than copy.

Layout: Looping product video as background (no audio) → centered headline overlaid → subhead → single CTA.

30-second product walkthrough

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Mouse-tracked 3D background

Best for: Premium / AI-native products signalling craft.

Layout: Three.js shader background that follows cursor → centered headline → subhead → dual CTA.

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Pricing-led hero

Best for: Categories where price is the wedge (replacing expensive incumbents).

Layout: Eyebrow → headline naming the price → subhead clarifying what's included → CTA → tiny 'see all plans' link.

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Personal-brand hero

Best for: Portfolio sites, freelance hire pages, personal brands.

Layout: Centered photo / illustrated avatar → headline as first-person statement → subhead with location + availability → CTA.

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Magazine-editorial hero

Best for: Editorial sites, long-form blogs, founder publications, course sales.

Layout: Large image on left → editorial-typography headline on right → small dateline / byline above headline → CTA at bottom-right.

Volume 04 · Issue 12 · May 2026

The state of design systems, by an industry that's finally tired of them.

A monthly essay on the craft, business, and politics of building software.

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The short guide

The five rules of a hero that converts

  1. One job per hero. If your hero is trying to convert AND educate AND build brand AND collect emails, it does none of them well. Decide: is this hero for someone ready to start (push to signup), or someone deciding (push to demo / pricing)? Match the CTA hierarchy to the answer.
  2. Specific > clever. "Ship a website in 10 minutes" beats "Where ideas become websites." The clever version makes you feel like a writer; the specific version makes the visitor click.
  3. Show the product or skip the image. A vague stock photo of "team meeting" or "abstract gradient with code in it" actively hurts. Either show the real product UI, or use motion / typography / illustration — never a stock photo above the fold.
  4. The subhead does the selling. The headline gets you to keep reading; the subhead tells you who it's for, what it costs, and why it's different. Treat the subhead as the actual sales line — most people skip past the headline and stop on the subhead.
  5. Make the secondary CTA an honest off-ramp. "Learn more" is a waste; "See pricing" or "Watch a 90-sec demo" or "Read case studies" gives the not-ready visitor a productive next step that keeps them on-site.

FAQ

Frequently asked questions

What's a hero section?

The hero is the first screen a visitor sees on your site — typically eyebrow text, headline, subhead, one or two CTAs, and a visual (screenshot, video, illustration, or shader). It's the only part of the page 65% of visitors read; if it doesn't land in 5 seconds, they leave. This generator gives you 12 proven hero patterns to start from.

How is this different from your headline generator?

The headline generator gives you 15 formulas for the H1 only. The hero section generator gives you the full above-the-fold: layout, eyebrow chip, headline, subhead, primary + secondary CTAs, and a description of the visual element. Use the headline generator when you've got the rest figured out; use the hero generator when you need the whole top of the page.

Which hero pattern converts best?

There's no universal winner — the right pattern depends on what you sell. For most SaaS, 'Centered with dual CTA' or 'Split (copy + product)' is the safest default. For AI products, 'Prompt-composer hero' usually wins because the input is the hook. For premium brands, 'Big claim, tiny chrome' or 'Mouse-tracked 3D' signal craft. Run two patterns as A/B variants and let traffic decide.

Should I always have two CTAs?

Dual CTA (primary + secondary) is the standard. The primary is the conversion (Start free / Sign up / Generate site). The secondary is for the not-ready-yet visitor (See pricing / Watch demo / Read case studies). A single-CTA hero works for high-intent traffic (paid ads landing pages); for organic traffic, dual CTA almost always lifts engagement.

Do I need an image above the fold?

Not always. The 'Big claim, tiny chrome' pattern intentionally has no image — it sets up a strong brand statement and pushes the visual proof to the next section. But for most products, a screenshot, product video, or illustrated visual above the fold lifts conversion meaningfully. The rule: if your product UI is good, show it. If not, use motion / shader / illustration.

How heavy can the hero be without hurting page speed?

Hero LCP (largest contentful paint) should fire under 2 seconds on a median mobile. That means: hero image as AVIF or WebP, sub-200KB, preloaded with `<link rel='preload'>`. For video, set `poster` to a static image so first paint isn't blocked. For shader backgrounds, defer the WebGL canvas until after the static hero is painted.

Can I use these on a competing AI builder?

Yes. These are public-domain layout patterns and example copy. We don't own the structure of a hero; the patterns date back to the early 2010s. Steal them freely. The thing you do owe yourself is to rewrite the example copy with your specifics — the verbatim examples are starter clay.

What if I want the hero generated as actual code, not described?

Generate a full site on Website Killer; every site ships with a complete hero section as production-ready React + Tailwind code you can export. The hero is conditioned on your brand voice, design system, and audience — so you get a hero that matches the rest of the site, not a standalone snippet you have to integrate.

Keep exploring

Related tools and pages

Ship the hero as real code, not just notes.

Generate a full site on Website Killer — hero, body sections, footer, all as production React + Tailwind you can export and deploy.