Pick a layout
12 hero patterns
Centered with dual CTA
Best for: Most SaaS / AI products. Safe default.
Layout: Eyebrow chip → centered headline → centered subhead → two CTAs centered → product screenshot below
Now in public beta
Ship your marketing site in 10 minutes
Type a prompt. See a website. Push it to your domain. No designer, no developer, no learning curve.
Split — copy left, product right
Best for: Products with strong visual product UI worth showing immediately.
Layout: Left column: eyebrow + headline + subhead + dual CTA. Right column: product screenshot or interactive demo.
AI website builder
From blank page to live site in 8 minutes
Website Killer turns a one-line prompt into a production-ready website on your domain. Yes, including SSL.
Prompt-composer hero
Best for: AI-native products where the input IS the hook.
Layout: Eyebrow → headline → live input box (prompt composer) where the user types something → 'Generate' CTA underneath.
Type a prompt
What do you want to ship today?
Describe your business in one sentence. We'll generate a complete website you can edit and publish.
Big claim, tiny chrome
Best for: Brand-led launches, agency sites, statement-of-intent landing pages.
Layout: Empty space → massive headline (text-7xl) → one-line subhead → single CTA → no image at all above the fold.
Websites that don't look like websites.
Type your idea. Ship it to your domain. Done before lunch.
Social proof first
Best for: Established brands with real logos to show; B2B SaaS to enterprise.
Layout: Logo bar across the top → eyebrow → headline → subhead → dual CTA → testimonial quote underneath.
Trusted by 5,000 founders, freelancers, and agencies
The website your business actually deserves
Custom-tuned design system, full source code export, SSL on your domain, and no hourly invoices.
Three-column proof grid
Best for: Multi-feature products where the hero needs to set up three angles at once.
Layout: Headline + subhead centered → three feature cards underneath (icon + 2-word label + 1-line description) → CTA below.
Built for shipping
Three things matter on a marketing site: design, speed, words.
We get all three right the first time.
Anti-product hero
Best for: Challenger brands in a crowded category.
Layout: Headline naming the bad experience → subhead naming the better one → CTA → comparison strip ('with X' / 'with us').
The new way to build websites
Stop hiring agencies. Stop wrestling Webflow.
Describe your site once. Get a production-ready result you can keep editing in plain English.
Video-first
Best for: Visually impressive products where motion sells better than copy.
Layout: Looping product video as background (no audio) → centered headline overlaid → subhead → single CTA.
30-second product walkthrough
Watch a website appear from a prompt.
Real product, no edit cuts. This is what it actually looks like.
Mouse-tracked 3D background
Best for: Premium / AI-native products signalling craft.
Layout: Three.js shader background that follows cursor → centered headline → subhead → dual CTA.
Frontier AI website builder
Sites that move when your visitor moves.
Mouse-tracked WebGL backgrounds, premium typography, smart motion gestures — generated, not template-pulled.
Pricing-led hero
Best for: Categories where price is the wedge (replacing expensive incumbents).
Layout: Eyebrow → headline naming the price → subhead clarifying what's included → CTA → tiny 'see all plans' link.
$14/month. No tier creep.
A website for less than a tank of gas.
Includes 5 projects, 5 custom domains, full AI generation, source-code export. No paywall when you want to upgrade.
Personal-brand hero
Best for: Portfolio sites, freelance hire pages, personal brands.
Layout: Centered photo / illustrated avatar → headline as first-person statement → subhead with location + availability → CTA.
Independent designer · Brooklyn, NY
I design products people don't want to put down.
Available for one new project per quarter. Currently working with SaaS teams between Series A and IPO.
Magazine-editorial hero
Best for: Editorial sites, long-form blogs, founder publications, course sales.
Layout: Large image on left → editorial-typography headline on right → small dateline / byline above headline → CTA at bottom-right.
Volume 04 · Issue 12 · May 2026
The state of design systems, by an industry that's finally tired of them.
A monthly essay on the craft, business, and politics of building software.
The short guide
The five rules of a hero that converts
- One job per hero. If your hero is trying to convert AND educate AND build brand AND collect emails, it does none of them well. Decide: is this hero for someone ready to start (push to signup), or someone deciding (push to demo / pricing)? Match the CTA hierarchy to the answer.
- Specific > clever. "Ship a website in 10 minutes" beats "Where ideas become websites." The clever version makes you feel like a writer; the specific version makes the visitor click.
- Show the product or skip the image. A vague stock photo of "team meeting" or "abstract gradient with code in it" actively hurts. Either show the real product UI, or use motion / typography / illustration — never a stock photo above the fold.
- The subhead does the selling. The headline gets you to keep reading; the subhead tells you who it's for, what it costs, and why it's different. Treat the subhead as the actual sales line — most people skip past the headline and stop on the subhead.
- Make the secondary CTA an honest off-ramp. "Learn more" is a waste; "See pricing" or "Watch a 90-sec demo" or "Read case studies" gives the not-ready visitor a productive next step that keeps them on-site.
FAQ
Frequently asked questions
What's a hero section?
The hero is the first screen a visitor sees on your site — typically eyebrow text, headline, subhead, one or two CTAs, and a visual (screenshot, video, illustration, or shader). It's the only part of the page 65% of visitors read; if it doesn't land in 5 seconds, they leave. This generator gives you 12 proven hero patterns to start from.
How is this different from your headline generator?
The headline generator gives you 15 formulas for the H1 only. The hero section generator gives you the full above-the-fold: layout, eyebrow chip, headline, subhead, primary + secondary CTAs, and a description of the visual element. Use the headline generator when you've got the rest figured out; use the hero generator when you need the whole top of the page.
Which hero pattern converts best?
There's no universal winner — the right pattern depends on what you sell. For most SaaS, 'Centered with dual CTA' or 'Split (copy + product)' is the safest default. For AI products, 'Prompt-composer hero' usually wins because the input is the hook. For premium brands, 'Big claim, tiny chrome' or 'Mouse-tracked 3D' signal craft. Run two patterns as A/B variants and let traffic decide.
Should I always have two CTAs?
Dual CTA (primary + secondary) is the standard. The primary is the conversion (Start free / Sign up / Generate site). The secondary is for the not-ready-yet visitor (See pricing / Watch demo / Read case studies). A single-CTA hero works for high-intent traffic (paid ads landing pages); for organic traffic, dual CTA almost always lifts engagement.
Do I need an image above the fold?
Not always. The 'Big claim, tiny chrome' pattern intentionally has no image — it sets up a strong brand statement and pushes the visual proof to the next section. But for most products, a screenshot, product video, or illustrated visual above the fold lifts conversion meaningfully. The rule: if your product UI is good, show it. If not, use motion / shader / illustration.
How heavy can the hero be without hurting page speed?
Hero LCP (largest contentful paint) should fire under 2 seconds on a median mobile. That means: hero image as AVIF or WebP, sub-200KB, preloaded with `<link rel='preload'>`. For video, set `poster` to a static image so first paint isn't blocked. For shader backgrounds, defer the WebGL canvas until after the static hero is painted.
Can I use these on a competing AI builder?
Yes. These are public-domain layout patterns and example copy. We don't own the structure of a hero; the patterns date back to the early 2010s. Steal them freely. The thing you do owe yourself is to rewrite the example copy with your specifics — the verbatim examples are starter clay.
What if I want the hero generated as actual code, not described?
Generate a full site on Website Killer; every site ships with a complete hero section as production-ready React + Tailwind code you can export. The hero is conditioned on your brand voice, design system, and audience — so you get a hero that matches the rest of the site, not a standalone snippet you have to integrate.
Keep exploring
Related tools and pages
- → Headline generator — 15 hero-headline formulas with worked examples
- → Feature section generator — the section that goes right under the hero
- → Design systems 101 — the 12 reference systems shaping 2026
- → All free tools
Ship the hero as real code, not just notes.
Generate a full site on Website Killer — hero, body sections, footer, all as production React + Tailwind you can export and deploy.