Headline generator

It's a curated library of 15 proven hero-headline formulas, plus ~36 fully written headline examples across six site types. The reason it's not a one-click AI button is that good headlines aren't generated; they're written from the specifics of your product. Formulas give you a structure that converts; the specifics — your verb, your audience, your number — are what make it yours. Plug your situation into one of these patterns and you'll write a sharper headline than 95% of landing pages on the web.

Start with the one that matches your closest competitor's headline structure — that's a strong signal it converts in your category. If you don't know, try the 'Plain claim' or 'Two halves' formulas; they work for almost any product. Avoid clever wordplay unless your brand voice is already playful (you can hear it in the rest of your copy).

Six to twelve words is the sweet spot. Under six words and you usually lose specificity. Over twelve and the eye stops tracking. If your headline is 14+ words, try splitting it into a headline plus a subhead — let the subhead carry the qualifying clause.

The subhead is where you say who it's for, what it costs, or what makes it different. Common pattern: headline = outcome promise, subhead = audience + price + a concrete proof point. Example: 'Ship your website in 10 minutes' (headline) / 'Free for one project. $14/month when you want a custom domain. No credit card to start.' (subhead).

Yes — the same AI tells our brand voice doc bans on every page: 'revolutionary', 'game-changing', 'unlock the power of', 'in today's digital landscape', 'harness', 'leverage', 'robust', 'seamless', 'cutting-edge'. They read as filler and AI-generated. Replace each with a concrete noun or verb.

You can, and you should. Pick the two formulas that feel most different (e.g., 'Plain claim' vs 'Anti-X') and run them as separate variants. The winner is rarely the one your designer prefers — be ready to be wrong, and let traffic decide.

No. The formulas are public-domain copywriting patterns going back decades; we've just curated them. Use them anywhere. The thing we ask is: don't paste the example headline verbatim — rewrite it with your specifics. The example for 'Outcome + Time' is 'Ship a marketing site in 10 minutes'; the example IS our headline, but it's a starting point, not your final draft.

Generate a full site on Website Killer; the AI writes hero copy as part of that flow, conditioned on your prompt + the site's design system. The result is usually a stronger headline than any standalone "headline generator" tool because the AI sees the rest of the site at the same time.