Pricing page generator

Three is the standard for B2B SaaS — Free, Pro, Premium (or Free, Team, Enterprise). Three tiers create an obvious 'most people pick the middle' anchor, which is the tier you want them on. Two tiers (Carrd-style Free + Paid) works when there's a single sharp upgrade hook like 'custom domain'. Four tiers works when you genuinely have an enterprise motion. Avoid five — it overwhelms.

Yes, almost always. Highlighting (border, background tint, 'Most popular' badge) is decision-flow design — it tells the visitor what most people pick, which removes a decision burden. The highlighted tier is also the tier you want most people on for unit economics. Pick that tier deliberately, then highlight it.

If you want lower CAC and higher LTV, default annual with a 'Save 2 months' visual cue. If you want low-friction signup, default monthly. The right answer depends on your business model. Most B2B defaults to monthly because it lowers the activation barrier; most consumer subscription brands default to annual because retention is the problem to solve.

The feature table is the long-form proof, not the marketing. List every feature, group by category (Generation, Hosting, Support, Admin), and show check / X / specific-number for each tier. Rule of thumb: if it's worth a salesperson explaining in a demo call, it's worth a row in the table. Tables of 20-50 rows are normal and not over-cluttered.

Below the plan cards but above the final CTA. The FAQ is the highest-converting section on most pricing pages because it answers objections at the point of decision. Common questions: 'What happens at the end of the trial?', 'Can I export my data?', 'Do you offer annual discounts?', 'What's the cancellation policy?', 'How does the free plan limit work?'. Answer every one specifically.

USD by default for global products. Add a currency selector (US/EUR/GBP/INR/JPY) if a meaningful portion of traffic comes from outside the US — but never auto-localize without a visible toggle, because surprise currency switches feel sketchy. If you do localize, also localize the support email and (if applicable) the legal-entity name.

Yes, even if it's 'starts at $X' or 'typical deals $10K-$100K/year'. Hiding price entirely sends two signals: (1) we'll price-match-to-your-budget, which lowers trust, and (2) we don't have a public price, which makes you look like you're hiding something. 'Starts at' is the right minimum disclosure for enterprise.

These are layout templates as data. To get an actual production pricing page as React + Tailwind code, generate a site on Website Killer and ask the AI to "build a pricing page" in chat — it'll produce a fully styled, on-brand pricing page you can edit visually or export as source code. The result is conditioned on your site's design system, not a generic snippet.