Marketing Automation · Integration guide

HubSpot on Website Killer

HubSpot is the standard B2B CRM + marketing automation platform. On a Website Killer site, embed HubSpot forms for lead capture (Marketing Hub Starter free), install the HubSpot tracking script for visitor analytics + automatic CRM enrichment, and connect chatflows / live chat. Forms are free; marketing automation starts at $20/mo. Setup takes 15-30 minutes.

HubSpot home: hubspot.com

The pitch

Why connect this

  • Free forever CRM (up to 1,000,000 contacts)
  • Forms auto-populate the CRM with lead data
  • Visitor tracking links anonymous visits to known contacts
  • Email sequences, workflow automation, lead scoring
  • Live chat + chatflows built in

6 steps · ~15 minutes

Step-by-step setup

  1. 1

    Sign up at hubspot.com

    Create free account. Set up your account profile (company, industry, team size).

  2. 2

    Install the HubSpot tracking script

    HubSpot → Settings → Tracking & Analytics → Tracking Code. Copy the snippet.

  3. 3

    Add to your Website Killer site

    Chat: 'Add the HubSpot tracking script with portal ID XXXXXXX'. The AI inserts it in the head. Publish.

  4. 4

    Build a HubSpot form

    HubSpot → Marketing → Lead Capture → Forms → Create. Add fields (email, name, company, etc.). HubSpot generates an embed code for an inline form.

  5. 5

    Embed the form on your site

    Chat: 'Add a HubSpot form embed in the contact section, using form ID xxxxxxxx-xxxx'. The AI embeds it. Submissions appear in HubSpot CRM immediately.

  6. 6

    Set up a workflow

    HubSpot → Automation → Workflows. Trigger: form submitted. Actions: send welcome email, create a deal, assign to a sales rep, notify on Slack. Match the workflow to your sales process.

FAQ

Frequently asked questions

HubSpot vs Pipedrive vs Salesforce?

HubSpot: best free tier (full CRM up to 1M contacts), strongest marketing automation. Pipedrive: best for sales-team-focused CRM with pipeline visualization, $14/seat. Salesforce: enterprise-grade, $25-300/seat, complex but customizable. For B2B SaaS at <50 people, HubSpot is the default.

Is the free HubSpot CRM actually free forever?

Yes — the core CRM (contacts, deals, companies, tasks) is free forever for up to 1,000,000 contacts. Paid tiers add marketing hubs (automation, ad tools, more reports), sales hubs (sequences, meetings, document tracking), and service hubs (tickets, knowledge base). Start free, upgrade per hub when you need specific features.

Will HubSpot tracking slow my page?

The tracking script is ~80KB and loads asynchronously, so it shouldn't block your render. It does fire one request to HubSpot per page view; minimal impact on Core Web Vitals.

Can HubSpot replace Mailchimp?

Yes on paid plans. Marketing Hub Starter ($20/mo) includes email marketing, contact segmentation, and basic automation. Marketing Hub Professional ($890/mo) adds advanced workflows, A/B testing, and SEO tools. For B2B, HubSpot's CRM-integrated emails outperform standalone email tools; for creator-economy or pure newsletter use cases, Mailchimp / Kit / Beehiiv are still better.

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Ready to connect HubSpot?

Generate a site on Website Killer, then add HubSpot via chat. Free for one project.

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