Pricing comparison · 2026

Website Killer vs Wix pricing

Wix's intro pricing looks competitive ($17/mo for Light) but the comparison breaks down once you need real bandwidth, ecommerce, or multiple sites. Wix charges per-site; we charge per-account with 5 included sites on Pro. For a single small business site Wix is workable; for anyone running 2+ sites or planning to ship more than one, Website Killer's account-level pricing is the cheaper structure even at the entry tier.

As of 2026 Q2

Wix pricing

From their current pricing page (www.wix.com/upgrade/website). Verify with them before signing up — pricing drifts.

Light

$17/mo

  • 1 site
  • 2 GB storage
  • Basic Wix branding removal
  • Free domain (1 year)
  • Light AI features
  • Ecommerce
  • More than 1 site
  • Higher bandwidth

Core

$29/mo

  • 1 site
  • 50 GB storage
  • Standard ecommerce ($1K/mo cap)
  • Visitor analytics

Business

$36/mo

  • 1 site
  • 100 GB storage
  • Standard ecommerce (no monthly cap)
  • Advanced reporting

Business Elite

$159/mo

  • 1 site
  • Unlimited storage
  • Priority customer care
  • Advanced ecommerce + integrations

Our plans

Website Killer pricing

The plan most users coming from Wix land on: Website Killer Pro at $14/mo.

Free

$0

  • 1 project on a *.killerwebsite.ai subdomain
  • Full AI generation
  • Chat editing
  • 2,500 AI tokens / month
  • Source-code download
  • Custom domain
  • Higher token allowance

Pro

Best fit

$14/mo

$140/yr (save $28)

  • 5 projects
  • 5 custom-domain slots with SSL
  • Full AI generation + chat editing
  • 25,000 AI tokens / month
  • Source-code export (ZIP)
  • Priority support (24h response)

Premium

$39/mo

$390/yr (save $78)

  • Unlimited projects
  • Unlimited custom-domain slots
  • 75,000 AI tokens / month
  • Advanced AI features
  • Priority support (4h response)

Enterprise

Custom

  • SSO / SAML
  • SCIM, audit logs
  • Custom MSA
  • Dedicated success manager
  • 99.99% uptime SLA

Per-dollar value

What you actually get for the price

  • 5 sites included on Pro at $14/mo — Wix's same dollar amount gets you part of one Light plan
  • Custom-domain SSL is automatic on every Pro slot — no domain-renewal upsell
  • Source-code export means you can leave any time and rehost yourself
  • AI generation is core, not a $5/mo add-on

Read the fine print

Wix hidden costs to watch

  • Free domain promo expires after 1 year — typical renewal is $20-30/year
  • Premium templates cost $5-100 one-time on top of the plan
  • Wix App Market apps add $5-100/month each
  • Ecommerce transaction fees on lower plans

Honest concessions

When Wix's pricing is the right call

Cases where Wix is genuinely the better-priced option for your situation — we'd recommend them over us.

  • You need a brick-and-mortar appointment booking system with the site (Wix's booking module is mature)
  • You're shipping a single small ecommerce store under $50/mo of orders and want everything in one place
  • You already have a domain registered through Wix and the migration friction outweighs the savings

FAQ

Frequently asked questions

Why does Wix per-site pricing add up so quickly?

Wix charges per-site, not per-account. Three sites at $29/mo Core = $87/mo. Five sites at the same plan = $145/mo. Website Killer Pro at $14/mo includes 5 sites in the base price — about a 10× value gap once you scale beyond one project. The math only matches up at exactly one site.

Is Wix's free domain really free?

For year one, yes — but only on annual plans, and only if you connect a new domain. After year one, you renew at standard rates ($20-30/year). Some Wix customers don't realize this until renewal time. Website Killer's Pro plan supports 5 custom-domain slots; bring domains you bought elsewhere ($10-15/year on Namecheap or Porkbun) and we provision SSL automatically.

Does Wix include AI generation?

Wix has 'AI Site Generator' in beta on most plans and 'Wix Studio' (their pro tier) has more AI features. Coverage is uneven by template, and most paid features (multi-page generation, content editing, blog generation) require higher plans. Website Killer treats AI generation as the default behavior on every plan, including Free.

What about Wix App Market costs?

Wix's App Market has 300+ apps that extend functionality. Many are free; many are $5-30/month each. A typical 'real' Wix site uses 3-6 paid apps to add booking, forms, email, analytics, etc., adding $30-150/month on top of the base plan. Website Killer ships these as built-in features (forms, email forwarding, analytics) at no extra charge.

Can I export my Wix site if I cancel?

Wix doesn't offer a clean export. You can copy your blog content via RSS and re-build elsewhere, but the design and structure don't export. Website Killer ships ZIP source-code export (full React + Tailwind project) on every plan including Free — you can leave at any time and host the site yourself.

Wix or Website Killer for a multi-location business?

Wix if you need their booking + locations + POS module integrated. Website Killer if you want a faster, lower-cost marketing site that drives traffic to your existing booking system (Calendly, Square, OpenTable, etc.). The math depends on whether bookings happen on-site (Wix wins) or off-site (we win).

Keep exploring

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