Pricing comparison · 2026

Website Killer vs Shopify pricing

Shopify and Website Killer aren't the same product. Shopify is the ecommerce platform — checkout, inventory, payments, fulfillment — and the website is a thin marketing layer. Website Killer is the marketing site itself; for ecommerce you'd use Shopify for the store and us for the brand site that drives traffic to it. The pricing comparison is most useful for users wondering if they can just use Shopify's store-builder for a non-ecommerce marketing site (you can, but it's overkill and overpriced for that job).

As of 2026 Q2

Shopify pricing

From their current pricing page (www.shopify.com/pricing). Verify with them before signing up — pricing drifts.

Basic

$39/mo

$29/mo billed annually

  • 1 store
  • Unlimited products
  • 2.9% + 30¢ payment processing
  • 10 inventory locations

Shopify

$105/mo

$79/mo billed annually

  • Lower payment fees (2.7% + 30¢)
  • 5 staff accounts
  • Professional reports

Advanced

$399/mo

$299/mo billed annually

  • Lower payment fees (2.5% + 30¢)
  • 15 staff accounts
  • Advanced report builder
  • Third-party calculated shipping

Plus

$2,300/mo

  • Enterprise-grade ecommerce
  • Unlimited staff
  • Wholesale channel
  • Custom checkout

Our plans

Website Killer pricing

The plan most users coming from Shopify land on: Website Killer Pro at $14/mo.

Free

$0

  • 1 project on a *.killerwebsite.ai subdomain
  • Full AI generation
  • Chat editing
  • 2,500 AI tokens / month
  • Source-code download
  • Custom domain
  • Higher token allowance

Pro

Best fit

$14/mo

$140/yr (save $28)

  • 5 projects
  • 5 custom-domain slots with SSL
  • Full AI generation + chat editing
  • 25,000 AI tokens / month
  • Source-code export (ZIP)
  • Priority support (24h response)

Premium

$39/mo

$390/yr (save $78)

  • Unlimited projects
  • Unlimited custom-domain slots
  • 75,000 AI tokens / month
  • Advanced AI features
  • Priority support (4h response)

Enterprise

Custom

  • SSO / SAML
  • SCIM, audit logs
  • Custom MSA
  • Dedicated success manager
  • 99.99% uptime SLA

Per-dollar value

What you actually get for the price

  • Pair us with Shopify: marketing site on us ($14/mo), store on them ($39+/mo) — get the best of both
  • If you don't need ecommerce yet, Shopify Basic is $39/mo wasted vs our $14/mo for a real marketing site
  • AI generation, design system, custom domain SSL — Shopify Basic doesn't focus here

Read the fine print

Shopify hidden costs to watch

  • Payment processing fees on every transaction (2.5-2.9% + 30¢)
  • Premium themes ($150-350 one-time)
  • Shopify App Store apps ($5-300/month each, average store uses 5-15)
  • Email marketing add-on (Shopify Email beyond free tier)

Honest concessions

When Shopify's pricing is the right call

Cases where Shopify is genuinely the better-priced option for your situation — we'd recommend them over us.

  • You're actually selling products with checkout, inventory, fulfillment — Shopify is the right tool
  • Your business IS an ecommerce store and the marketing site is incidental
  • You need Shopify-specific integrations (POS, fulfillment networks, dropshipping platforms)

FAQ

Frequently asked questions

Should I use Shopify or Website Killer for a marketing site?

Use Website Killer for the marketing site. Shopify Basic at $39/mo is real money to spend on a site that doesn't sell anything. If you sell products, use Shopify for the store and link to it from a marketing site built on Website Killer ($14/mo). Most successful direct-to-consumer brands run exactly this stack: Website Killer for the brand site, Shopify for the cart.

Can I use Website Killer with Shopify's checkout?

Yes — embed a Shopify 'Buy Button' or link directly to a Shopify storefront from any Website Killer-generated page. The marketing site stays on us; the cart hand-off is on Shopify. Most stores wire this up in under an hour.

What about Shopify Lite?

Shopify Lite was discontinued. The current entry tier is 'Starter' at $5/mo (sell via social/messaging only, no full storefront), or Basic at $39/mo for a real store. Lite isn't a current option.

Do you have an ecommerce solution?

Not yet for full storefronts. We support: contact forms, Stripe payment links (one-off purchases), Calendly / Cal.com booking embeds, and Substack / ConvertKit email signups. For real product catalogs with inventory, we recommend Shopify for the cart and us for the marketing.

What if I want to ship a single product launch page?

Use Website Killer for the page + a Stripe payment link for checkout. Stripe Payment Links are free, take Apple Pay / Google Pay, and add to your site as a single button. This handles 80% of single-product launches without the Shopify subscription.

Shopify Plus vs Website Killer Enterprise?

Different categories. Shopify Plus is for $1M+/year ecommerce brands; Website Killer Enterprise is for teams running multiple marketing sites with SSO, audit logs, and custom MSAs. The two products complement each other — Plus brands often run their brand site on us and their store on them.

Keep exploring

Related comparisons

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