As of 2026 Q2
Durable pricing
From their current pricing page (durable.co/pricing). Verify with them before signing up — pricing drifts.
Starter
$15/mo
- 1 AI-generated website
- Custom domain
- Basic AI marketing
- Limited back-office tools
Business
$25/mo
- Invoicing + payments
- AI CRM
- Marketing campaigns
- Booking
Our plans
Website Killer pricing
The plan most users coming from Durable land on: Website Killer Pro at $14/mo.
Free
$0
- 1 project on a *.killerwebsite.ai subdomain
- Full AI generation
- Chat editing
- 2,500 AI tokens / month
- Source-code download
- Custom domain
- Higher token allowance
Pro
Best fit$14/mo
$140/yr (save $28)
- 5 projects
- 5 custom-domain slots with SSL
- Full AI generation + chat editing
- 25,000 AI tokens / month
- Source-code export (ZIP)
- Priority support (24h response)
Premium
$39/mo
$390/yr (save $78)
- Unlimited projects
- Unlimited custom-domain slots
- 75,000 AI tokens / month
- Advanced AI features
- Priority support (4h response)
Enterprise
Custom
- SSO / SAML
- SCIM, audit logs
- Custom MSA
- Dedicated success manager
- 99.99% uptime SLA
Per-dollar value
What you actually get for the price
- $14/mo for 5 sites vs $15/mo for 1 site
- Higher design ceiling on the website itself
- Source-code export means you own the result
- No back-office bloat priced into the website plan
Read the fine print
Durable hidden costs to watch
- Per-site pricing past 1 site
- Back-office tools require Business tier
- Limited control over generated code
Honest concessions
When Durable's pricing is the right call
Cases where Durable is genuinely the better-priced option for your situation — we'd recommend them over us.
- You need the bundle (site + invoicing + CRM + marketing) and want one tool for it
- You're a non-technical service business (cleaner, landscaper, mobile mechanic) where the back-office is the bigger pain than the site
- You want an opinionated, fast generation flow specifically tuned for small-business sites
FAQ
Frequently asked questions
Durable vs Website Killer for a small service business?
Durable if the back-office (invoicing, CRM, scheduling) matters more than the website quality. Website Killer if the website is the priority and you handle the back-office separately (HoneyBook, QuickBooks, Calendly). Most service businesses end up with at least 2-3 tools regardless; the question is which one carries the website.
Can Durable generate as good-looking sites as Website Killer?
Durable's generation is faster (30-second claim) but the design ceiling is lower — sites tend to feel templated. Website Killer's generation takes 2-5 minutes per site and produces designs across 50+ taxonomies (Linear-clean, Stripe-flow, etc.). For 'fast-and-functional' Durable wins; for 'fast-and-premium-feeling' we win.
Why is Durable pitched at small business specifically?
Their AI is tuned on small-business website templates (cleaning services, landscaping, mobile services, small retail). The site generation excels in those verticals; the back-office tools are explicitly for those buyer personas. Website Killer is more horizontal — works well across SaaS, agencies, portfolios, restaurants, and small business.
Does Durable export the site code?
No — Durable sites are hosted on their platform; you don't export source code. Website Killer Pro exports a full React + Tailwind ZIP. If portability matters to you, the difference is real.
Migration from Durable?
Doable in an afternoon. Generate a new Website Killer site with a prompt describing your Durable site, chat-edit until the structure matches, then point your DNS. Plan to keep Durable for another month for back-office continuity if you've adopted their CRM / invoicing.
Keep exploring
Related comparisons
- → Full Durable comparison — features, design quality, audience fit (not just pricing)
- → Best Durable alternatives — ranked listicle of 5 alternatives
- → Website cost calculator — model your specific situation across builder vs freelancer vs agency
- → Website Killer pricing in full
Ready to compare beyond price?
Start free on Website Killer. Free for one project. Custom domain when you're ready.