Analytics · Integration guide

Plausible Analytics on Website Killer

Plausible is the privacy-first analytics provider most marketing sites switch to when they want real numbers without cookie banners. The script is under 1KB (vs GA4's 70KB+), no cookies are set, no personal data is collected — so GDPR/CCPA cookie consent doesn't apply. Pricing starts at $9/month. Setup is one script tag and takes 5 minutes.

Plausible Analytics home: plausible.io

The pitch

Why connect this

  • No cookie banner required (no consent overhead in EU/UK)
  • 1KB script vs GA4's 70KB+ — faster page load
  • Simple, focused dashboard: pages, sources, devices, locations, goals
  • No personal data collected, no Google data-sharing concerns
  • Affordable: $9-49/mo by traffic volume

5 steps · ~15 minutes

Step-by-step setup

  1. 1

    Sign up at plausible.io

    30-day free trial, no credit card. Add your domain (e.g., yoursite.com) — Plausible generates a tracking script.

  2. 2

    Copy the Plausible install snippet

    Plausible shows a single script tag with your domain.

    <script defer data-domain="yoursite.com" src="https://plausible.io/js/script.js"></script>
  3. 3

    Add the snippet to your Website Killer site

    Chat: 'Add the Plausible analytics script with data-domain yoursite.com'. The AI inserts the tag in the head. Publish.

  4. 4

    Set up conversion goals

    Plausible Dashboard → Goals → Add. Goals can be page visits ('/thank-you') or custom events ('signup_clicked'). For custom events, add `data-domain` and call `plausible('Goal Name')` on the action.

  5. 5

    Verify data flows

    Plausible Dashboard → live counter shows current visitors. Open your site in another browser; the counter should tick within 30 seconds.

FAQ

Frequently asked questions

Why no cookie banner?

Plausible doesn't set cookies and doesn't collect personal data. Under GDPR / ePrivacy, only tracking that involves personal data or persistent identifiers requires consent. Plausible's design is intentionally consent-free — confirmed by audits from Plausible's legal team and customer DPOs.

Is Plausible's data accurate?

Yes — different from GA4 in how it counts unique users (Plausible uses a daily hash of IP + UA + day instead of cookies), but the trends are accurate and comparable over time. Most users find Plausible's numbers are 5-15% LOWER than GA4 (which over-counts due to cross-device deduplication).

Can I self-host Plausible?

Yes — Plausible is open-source (plausible/community-edition on GitHub). Self-hosting on a Docker container costs ~$5/mo on a small VPS and gives you complete data ownership. The hosted version saves you the operational cost and includes ongoing feature updates.

Plausible vs Fathom vs Cloudflare Web Analytics?

All three are cookie-free, privacy-first analytics. Plausible is most popular, has the cleanest dashboard. Fathom is similar quality, slightly more focused. Cloudflare Web Analytics is free (with limitations) and the simplest. Pick by price and dashboard preference — feature parity is high.

Related pages

Keep exploring

Ready to connect Plausible Analytics?

Generate a site on Website Killer, then add Plausible Analytics via chat. Free for one project.